BSc Business Administration with Marketing
The BSc Business Administration with Marketing at Podar World College is offered through the University of London, under the academic direction of Royal Holloway, University of London. It is designed for students who want to combine a solid grounding in business and management with specialist expertise in marketing — understanding how organisations build brands, reach consumers, conduct market research, and compete in the digital economy. This is a degree for students who want to think strategically about business and communicate powerfully in the marketplace.
Programme Overview
Marketing is one of the most dynamic and in-demand disciplines in modern business. This programme provides students with a comprehensive understanding of how businesses function — including operations, strategy, accounting, and HR — while developing deep expertise in marketing theory and practice: consumer behaviour, brand building, digital marketing, and market research.
The Royal Holloway curriculum emphasises real-world application alongside academic rigour. Students learn to analyse business problems from a marketing perspective, evaluate competitive strategies, and develop the creative and analytical skills required to drive business growth. Graduates are prepared for careers across marketing, brand management, digital strategy, consulting, and communications — in both Indian and international organisations.
What You Will Learn
The programme is structured to build knowledge and capability progressively across three years.
Disclaimer: The list includes a combination of certain compulsory and optional subjects offered under the degree, subject to university validation.